Clean Label is used to provide a clear and understandable declaration of food. Unintelligible jargon and certain artificial ingredients are banned from the list of ingredients identified as Clean Label. Also every consumer should be able to understand the specified ingredients.
The term “Clean Label” is becoming an increasingly important phenomenon in the food industry. The call to dispose additives like artificial flavor enhancers, preservatives and dyes from nutritional products has become stronger over the years.
However, large retail chains are still using these unnecessary additives as well as modified starches and thickeners.
“Clean Label” stands for natural ingredients with no artificial ingredients or chemicals.